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GInI Certified Innovation Professional (CInP) Sample Questions (Q15-Q20):

NEW QUESTION # 15
A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.
Select one correct answer from the list:

A. The particular outcome each segment seeks
B. Various demographic factors
C. Their lifestyles
D. Their tastes-what they like and dislike

Answer: A

Explanation:
GInI'sCInP Handbookhighlights Needfinding as a Front End activity where research, including marketsegmentation, identifies customer needs. GInI advocates segmenting based on "the particular outcome each segment seeks" (e.g., convenience, performance)-a jobs-to-be-done approach-rather than traditional metrics. This focuses on why customers buy, revealing actionable innovation opportunities. Option B,
"demographic factors" (age, income), is conventional but less need-centric. Option C, "lifestyles," and Option D, "tastes," are behavioral but miss the outcome focus GInI prioritizes. Option A aligns with GInI's methodology, matching the original answer, embodying a sophisticated, outcome-driven segmentation that drives targeted innovation-a nuanced evolution of market research.

NEW QUESTION # 16
Market Scouting is used to search out and find new markets where a business can do what?
Select one correct answer from the list

A. spread itself out so as to play things safe.
B. Apply its existing technology and offerings.
C. go in and dominate the market.
D. Sway people to buy its brand.

Answer: B

NEW QUESTION # 17
The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.
Select one correct answer from the list:

A. Easy to manufacture and assemble, and yields a product customers are very happy with
B. Manufacturable within quality limits and yields a product that meets all of its specifications
C. Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it
D. Manufacturing ready and yields a product capable of satisfying customers

Answer: C

Explanation:
GInI'sCInP Handbookdefines the Back End's fourth step as finalizing the design, where for products, engineering ensures the design is "consistently manufacturable" and meets the "Design and Innovation Intents" (specific value or experience goals set earlier). Consistency ensures scalable production, while intents tie back to the original vision (e.g., usability, performance). Option A, "manufacturing ready," is vague and customer satisfaction is an outcome, not intent. Option B, "easy to manufacture," lowers the bar-GInI seeks consistency, not ease-and "very happy" is subjective. Option D, "within quality limits," is close but
"specifications" is broader than intents, which are strategic. Option C matches GInI's exact wording and focus, aligning with the original answer, emphasizing fidelity to the innovation's purpose through robust engineering-a critical Back End discipline.

NEW QUESTION # 18
In the fourth major step of the Design Thinking process, the activity associated with "Test" is testing solution prototypes.
Select one correct answer from the list:

A. Building solution prototypes
B. Ideating / brainstorming solutions
C. Testing hypotheses
D. Testing solution prototypes

Answer: D

Explanation:
GInI'sCInP Handbookdefines the Design Thinking process with five steps: Empathize, Define, Ideate, Prototype, and Test. The fourth step is "Prototype," where teams build tangible representations of ideas, but the question specifies the "activity associated with 'Test'" in the "fourth major step." This likely reflects a numbering error-Test is fifth, not fourth. Assuming intent is the Test step, GInI describes it as "testing solution prototypes" to gather feedback, refine concepts, and validate assumptions. Option A, "Building solution prototypes," is the Prototype step's activity (fourth). Option B, "Ideating / brainstorming," is third.
Option C, "Testing hypotheses," is broader and earlier (Define). Option D matches GInI's Test definition, aligning with the original answer, correcting for the step mislabeling, and emphasizing GInI's iterative feedback loop-a critical mechanism for solution refinement.

NEW QUESTION # 19
For projects developing products in the Back End, once final funds are released and capital equipment has been procured, the Operations Team will begin preparations to ready the product for pilot and eventual launch.
Select one correct answer from the list:

A. Start production
B. Start helping the marketing team produce effective marketing collateral for the product
C. Begin their production planning work
D. Begin preparations to ready the product for pilot and eventual launch

Answer: D

Explanation:
TheCInP Handbookdetails that in the Back End, after funding and equipment are secured, the Operations Team focuses on "preparations to ready the product for pilot and eventual launch." This includes pilot planning (e.g., small-scale testing) and launch logistics (e.g., supply chain readiness), ensuring the product is market-ready. Option A, "marketing collateral," is outside Operations' scope. Option B, "production planning," occurs earlier in design phases. Option C, "start production," jumps ahead-pilots precede full production. Option D aligns with GInI's sequence, matching the original answer, reflecting a phased approach where pilots validate scalability before launch, a risk-management strategy central to GInI's Back End process.
Reference:GInICInP Handbook, Section on Back End Pilot and Launch Prep.

NEW QUESTION # 20
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