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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q109-Q114):

NEW QUESTION # 109
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. A new sender profile needs to be leveraged for sending transactional emails
C. Multiple brand logos must be accommodated in an email header
D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

Answer: D

Explanation:
Explanation
The admin should create separate business units for each of NTO's brands when brand-specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because:
* NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied
* at the account level or the business unit level. SSL certificates are used to secure the connection between NTO's web server and their subscribers' browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS3.
* Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields4.
* A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification5.

NEW QUESTION # 110
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A. Hard
B. Soft
C. Block
D. Technical

Answer: C

Explanation:
Explanation
A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender's reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.

NEW QUESTION # 111
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A. The DM administrator Profile is required to access Distributed Marketing.
B. Default options can be set up for the greeting in the email.
C. Business users can select any email at the time of sending.
D. A journey can be connected to one or more Campaigns.
E. Messages can be sent to Contacts, Leads, and Person Accounts.

Answer: B,D,E

Explanation:
When setting up Distributed Marketing, several considerations are essential:
* B. Default options can be set up for the greeting in the email: This allows customization of the greeting line within the email templates, providing a personalized touch for recipients.
* C. A journey can be connected to one or more campaigns: This functionality supports the integration of Distributed Marketing journeys with multiple campaigns, enhancing targeting and segmentation capabilities.
* E. Messages can be sent to Contacts, Leads, and Person Accounts: Distributed Marketing allows sending messages to a diverse range of recipient types, which expands the flexibility and reach of marketing efforts.

NEW QUESTION # 112
Where would a Marketing Cloud admin view all verified email addresses?

A. Identity Verification Log
B. Sender Profiles
C. From Address Management
D. Reply Mail Management

Answer: C

NEW QUESTION # 113
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A. Build an email using multiple images, with all text saved in the brand font.
B. Use a web-safe font for text that closely matches the brand's custom font.
C. Build an email as one image, with all text saved in the brand font.
D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Answer: B

Explanation:
When incorporating custom brand fonts into emails for Northern Trail Outfitters:
* Web-safe Fonts: It's recommended to use web-safe fonts in emails to ensure consistent rendering across different email clients. Custom fonts are often not supported by many email clients, which can lead to inconsistent branding and user experience.
* Font Selection: Choose a web-safe font that closely resembles the custom brand font to maintain the brand's visual identity while ensuring the email content is accessible and readable across all platforms.

NEW QUESTION # 114
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